- 65% of people in Milan and London agree that the colour of their clothes and accessories reflects how they want to feel
- Over half (53%) of people believe that other people form opinions of them based on the colors they wear
- Colour Expert Jules Standish says colour is an untapped opportunity for human experience, and is working with HONOR to encourage people to embrace the positive impact it can have on their lives
- The new HONOR 20 Series invites users to ‘Capture Wonder’ with a professional-grade camera and the world’s first Dynamic Holographic design in Phantom Black and Phantom Blue – created using Triple 3D Mesh technology.
MILAN and LONDON, June 17, 2019 /PRNewswire/ — More than three quarters (81%) of people in the fashion capitals of the world, Milan and London, believe the colours they see and wear everyday impact their mood and, to capitalise on this, are most likely to choose blue clothing and accessories when wanting to feel positive.
However, despite the positive power of colour, we’re not taking notice of the colours around us, because we’re too busy, in a hurry or distracted. Less than 1 in 3 (30%) people in Milan and London are always paying attention to the mood-enhancing shades on show in the world around us.
The HONOR 20 Colour Report has been commissioned to challenge this oversight and encourage people to capture the wonder of colour around them and utilise the cutting-edge technology of the HONOR 20 Series professional camera – harnessing the power to positively impact their lives.
The HONOR 20 Colour Report found two-thirds (66%) of people believe the colours they wear can create the ultimate first impression, and more than half (53%) believe other people form opinions of them based on the colours they wear.
Colour Expert Jules Standish – a leading authority on colour trends – explains that colour is powerful because it elicits emotional rather than rational responses from our brains:
“First impressions are important, and what better way to broadcast to the world who you are than through fashion. Blue clothing and accessories help you project an image of trust, diplomacy and reliability – which is perfect for job interviews. Wearing black for a first date projects mystery, and ensures you keep your emotions in check with the intention of revealing more about your true nature at a later stage of the relationship. In comparison, wearing red on a first date projects passion and excitement, while demanding attention.”
To encourage people to witness and capture the wonder around them, HONOR last night unveiled the HONOR 20 series. Built with a best-in-class AI quad camera smartphone, the new technology performs like a DSLR but with the comfort and style of a smartphone. With four different camera lenses, it allows users to transform a magical moment into a still photograph or a video both during the day and at night.
HONOR President George Zhao said, “At HONOR, we know how important colour is. The HONOR 20 series has used the most advanced camera technology to help users experience the wonders of the world like never before. HONOR understands that colour is not just a thing that you see, but something that you feel – and this insight is paramount to the design and performance of the new smartphone.”
HONOR, design ethos ‘Always Better’ is showcased in the innovative design and unique colours of the new HONOR 20 smartphone – Phantom Black and Phantom Blue. These magnificent colours have been elevated by the wonder of cutting edged dynamic holographic design. This dynamic Holographic glassback was made in a two-staged process made possible by HONOR’s industry-first Triple 3D Mesh technology. The depth layer is created using a precise technique. It is embedded with millions of miniature prisms that resemble pieces of diamonds. The outcome is a depth-inducing optical effect that makes the HONOR 20 Series stand out from its predecessors.