British summer time may now have officially come to a close, recording an all-time high of temperatures peaking at around 35 degrees. However, for many Britons wishing to re-live the sun-basking experience, our former heat-wave had to offer, intu shopping centre in Merry Hill has the perfect solution.
A gigantic 50-foot artificial sun is being set-up in Merry Hill in order to not only attract local shoppers but improve the overall experience of their visit as one they will simply have to remember.
Its installation follows after researchers for intu asked shoppers to complete a happiness survey in the West Midlands. The survey discovered that a whopping 84% of locals said they feel happier when it’s sunnier, and intu was determined to give its customers just what they asked for.
The fake-sun has the appearance of a round and glowing bright orange hot air balloon, which hangs down from the ceiling of the shopping centre. It has approximately a 15-metre circumference and is able to emit the same amount of light as around 12,000 light-bulbs. The burning exterior appearance of the synthetic sun has been modelled around a photograph captured by NASA and has taken around 12 weeks to construct.
The fake-sun is expected to attract regular visitors of intu and summer lovers from all across the country as well. Customer experience director for Intu Roger Binks said: “The weather forecast for the next month at intu shopping centre is guaranteed to be ‘sunny’, so shoppers are encouraged to take a pair of sunglasses with them when they visit!”
The synthetic sun attraction will be touring around 11 intu shopping centres around the UK, including intu Trafford Centre, intu Metrocentre and into Lakeside from now until Monday the 8th of October 2018.