The Dubai based agency is developing a ground-breaking technology targeted at solving the biggest challenges for the global PR industry and its relations with the media. The research has started at the end of 2018 and for the past 10 months, the team behind Jensen Matthews has analyzed the impact of traditionalism on the industry and the decline of the customer trust at a global scale.
The industry is facing ethical and technological challenges along with a rocky relation with media outlets internationally, creating an environment of non-innovation.
“The PR industry is ready for disruption. After 10 months of research and analyzing the problems in the industry at the global level, we decided to develop a technology that will revolutionize the way PR companies deliver content and the way newsrooms consume content. In the current tech context, we have to innovate the relationship between agencies and the media. We are now open for seed investment round at a global scale” said
Loredana Matei the founder of Jensen Matthews.
The JM technology is set to be launched in the first quarter of 2019 covering focus media hubs in New York, Syndey, Singapore, London, and
About Jensen Matthews
Jensen Matthews PR is an award-winning Public Relations agency based in Dubai and operating in MENA, Hong Kong, Singapore, Europe, and APAC.
Jensen Matthews PR was launched in 2016 and acquired a significant portfolio of clients, growing organically and using a different approach towards the client. We understand every client is unique and we work together in order to provide tailor-made solutions.
Jensen Matthews also serves clients from a wide range of industries from technology, AI/VR, human capital to maritime, investment banking, energy, and oil, aviation, education, and healthcare.
Jensen Matthews PR was launched in 2016 by Loredana Matei and acquired a significant portfolio of clients, growing organically and using a different approach towards the client. We understand every client is unique and we work together in order to provide tailor-made solutions and high protection of data.
At Jensen Matthews, we are driven by the force of innovative storytelling & design thinking.