Nobull Comms wins Secure Trust Bank account, working on its new dealer stock funding and vehicle finance service

Creative communications agency, Nobull Communications has secured a major new multi‐channel marketing contract with Secure Trust Bank to set up, launch and grow its new vehicle finance brand.

Nobull has been working with the specialist bank to develop and launch the proposition which includes wholesale used car and van stock funding and a range of consumer finance products for independent and franchised dealers to sell to consumers.

The V12 Vehicle Finance brand went live in early June with Nobull developing the name and overall brand positioning of ‘helping dealers sell more used vehicles more often’.

The V12 brand promise of ‘Your high‐performance partner’ proposition is supported by a dynamic orange flaming supercar which has made an immediate impact on the established UK motor finance sector.

Nobull has developed the V12VF website, sales support material, point of sale assets and dealer packs. It is now supporting the dealer recruitment campaign through trade PR, blogs, LinkedIn, PPC and online advertising before the launch of the V12VF consumer vehicle finance proposition early in 2020.

David Mercer, managing director, said: “Nobull Communications quickly understood our needs and used their extensive knowledge of our sector to bring our brief to life. Nobull works as a seamless extension to our own in‐house team and we look forward to fully delivering the V12VF proposition over the coming months and years.”

Steve Carman, Director of Nobull Communications, said: “We have worked in the finance and used car markets for over two decades and this brief was like no other. It excited us as the Bank truly wanted to offer a dynamic range of used car funding products that the industry had never seen before and that genuinely helps dealers sell more used vehicles. There is a strong chemistry and strategic fit between our two teams, and we are very proud to have been on the V12VF journey from the beginning.”

The V12VF launch coincides with the increase in UK used car finance. According to the Finance and Leasing Association, in the 12 months up to May 2019 there was an eight per cent increase in the value of finance advances for used vehicles to £17,968,000, and a three per cent rise in number of used cars financed by consumers through dealers to 1,467,835.

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