Citroën and Total have put in many miles together since 1968. Their success story, built on innovation and passion for motorsports, has taken the two brands all the way to the top of countless podiums. This year marks the 50th anniversary of a partnership studded with business and racing successes that have helped to build both companies’ international standing.
Since the partnership began in 1968, Citroën and Total have worked together to drive Citroën’s industrial growth worldwide by jointly developing lubricants specifically for Citroën engines to make them more fuel efficient and environmentally friendly.
The environment is a core concern for both Citroën and Total. Both brands have pledged to drastically curtail their environmental impact, notably by reducing carbon emissions. Their R&D teams co-develop specific solutions that fit the bill. Today their efforts have culminated in the new TOTAL QUARTZ INEO FIRST 0W-20, a synthetic oil for pollution control systems that improves fuel economy by as much as 4%*.
Then to Now: Passion + Sports Involvement = Total Success
Another cornerstone of the Citroën – Total partnership is dedication to excellence and competitive spirit. From meticulous oil analyses to trackside checks, and individual rally races to the World Rally Championship, tests and racing events have enabled Total to experiment with lubricants under extreme conditions and make sure that both Citroën’s racing and road cars deliver the best performance.
The strength of the Citroën – Total motorsports partnership was obvious as far back as the Morocco Rally in 1969. Citroën began racking up wins with the Citroën DS 21, and has continued to fill the history books, stringing together thirty-six victories and five constructors’ titles in the FIA World Touring Car Cup (WTCC). An incredible run of successes followed between 2003 and 2012, including eight constructors’ titles and nine drivers’ titles in the World Rally Championship (WRC).
In 2014, Citroën and Total decided to race in the WTCC championship, notching up three constructors’ titles, three drivers’ titles and fifty wins. In 2017, the two brands made a fresh start in the WRC with the C3 WRC, a two-time winner, in Mexico and Catalonia.
Mathieu Soulas, Total Lubrifiants’ Chief Executive Officer, commented: “Both brands are gearing up to meet the environmental, technological and motorsports-related challenges of the future. The road we’ve already travelled together has allowed us to share our dedication to excellence and customer-focused innovation. Through the years, Total and Citroën have always been committed to providing sustainable solutions.”
Linda Jackson, Citroën’s Chief Executive Officer, said: “After 50 years of working together, we can be proud of our engaged teams and their tremendous contribution to this great success story.”