BT announces strategy update to drive leadership in converged connectivity and services


Our Strategy will deliver sustainable growth in value by focusing on delivering differentiated customer experiences, investing in integrated network leadership, and transforming BT’s operating model

BT’s scale and market position mean that it is uniquely positioned to drive network, product and service convergence across consumer and business markets

Actions being taken include:

-Launching new converged product offerings to deliver differentiated customer experiences, support customer loyalty and improve economic returns;

-Further improving customer experience by increasing FTTP and mobile infrastructure investment within an annual capex allocation of around £3.7bn;

-Transforming BT’s operating model and driving productivity improvements in core UK operations;

-Accelerating the restructuring and transformation of Global Services by introducing new digital products with a greater focus on our top global customers, reducing capital intensity, and significantly lowering costs;

-Focusing on around 30 modern, strategic sites to create a more collaborative, open and customer-focused working culture, including plans to exit BT’s headquarters in Central London;

-A three-year reduction of c.13,000 mainly back office and middle management roles;

-A year 3 cash cost reduction of £1.5 billion with costs to achieve of £800 million and 2-year payback;

-Cost reductions to help offset near-term cost and revenue pressures, provide capacity to invest in value-enhancing projects and drive longer-term profit growth;

-Hiring c.6,000 new employees to support network deployment and customer service.

BT Group today announced an evolution of its strategy to drive sustainable long-term growth in value for shareholders by maintaining its leading position in converged connectivity and services in the UK and for multi-national corporations. The strategy is clearly focused on:

Delivering differentiated customer experiences;

Investing in integrated network leadership; and                                                                         

Transforming BT’s operating model.

Gavin Patterson, BT Chief Executive, said: “BT is uniquely positioned to be a leader in converged connectivity and services. We are a clear market leader in terms of the scale of our customer relationships. We have the UK’s leading fixed and mobile access networks, a portfolio of strong and well-segmented brands, and close strategic partnerships. We provide products and services that are essential to both consumers and businesses, delivered through multiple channels to suit their needs. This position of strength will enable us to build on the disciplined delivery and risk reduction of the last financial year, a period during which we delivered overall in-line with our financial and operational commitments whilst addressing many uncertainties.”

“I am really excited to be delivering the next stage of BT’s transformation and have put in place the team that will support me in achieving these objectives.”

For further information on BT’s performance over the last financial year, please see BT Group’s full year financial results, also released today.

Delivering differentiated customer experiences

Putting the customer at the centre of everything BT does will enable differentiation through converged products and service quality and a focus on customer retention. The launch of new converged product offerings will support customer retention, increase loyalty, and improve economic returns.

For example, in the Consumer business, BT will launch converged fixed and mobile products, and make better use of customer data and digital channels for more targeted and personalised marketing complemented by our nationwide retail footprint enabling a local, and personal, service. In its Enterprise segment, BT will create new revenue streams alongside existing offerings, such as driving take-up of Voice over IP, networking and unified communications, and leveraging its leading security proposition.

BT will also create new revenue streams in selected adjacency offerings to add new high-margin revenues. For example, by leveraging our leading security proposition and utilising the Internet of Things where we have transformed our own business to reduce costs and the environmental impact of our operations.

Investing in integrated network leadership

To deliver differentiated customer experiences, BT will continue to invest in integrated network leadership. The company aims to have a single integrated all-IP fibre network that enables seamless converged access across fixed, WiFi, and mobile, whilst maintaining capital expenditure discipline within an annual allocation of around £3.7 billion over the next two years.

In fixed, Openreach is taking a ‘Fibre First’ approach that positions the business to deliver, economically, at scale and pace, 10 million fibre-to-the-premises, FTTP, by the mid-2020’s, while in mobile, BT will continue to build 4G to 95% geographic coverage by 2020 and intends to lead the market in 5G.

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