Automobili Pininfarina is the world’s newest car brand, with a plan to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments. The Munich-based company now announces the appointment of a new and experienced senior management team as it prepares to present its business and product plans to prospective retailer partners, clients and media in New York this week.
Michael Perschke, Automobili Pininfarina CEO said: “Automobili Pininfarina is a pioneering new business created to service the most discerning clients in the world. Our product portfolio will launch with an innovative, zero-emissions hypercar that represents the progression we aim to make at the pinnacle of the luxury and sports car market.”
Automobili Pininfarina will offer a range of extremely luxurious and high-performance EV cars designed and built in a close partnership with Pininfarina SpA, the legendary Italian automotive styling house. The first of those is codenamed PF0 and will be an ultra-low volume, ultra-luxurious fully-electric hypercar.
With ongoing technical collaboration with the multi-race winning Mahindra Racing Formula E team, Michael Perschke and the ambitious new Automobili Pininfarina management team will deliver a range of vehicles offering design purity, emotional appeal and innovative EV technology to customers worldwide. In less than two years, Perschke and his team will present the first customer with a car of unmatched performance and unprecedented heritage.
“We have attracted some of the best automotive industry talent from all corners of the globe. Now this team is completely focussed on delivering ground-breaking, highly desirable vehicles through a business strategy which will see Automobili Pininfarina become the most sustainable luxury automotive business in the world”, said Perschke.
This exciting and unique opportunity to create a new brand with unparalleled heritage has tempted some significant talent to move to Munich with experience from brands such as Audi, Bentley, Bugatti, Ferrari, Jaguar Land Rover, Maserati, McLaren Automotive and Volvo.